Using emoticons on your smartphone can cause Emoji severe problems with the voice-to-text functions of the Ford Sync System. This self-help article reveals ways to correct these problems.

Since late 2012 there were numerous problems with the iPhone 5, iPhone 4 and iPhone 4S as well as the Samsung Galaxy, the HTC Evo and other smartphones having connectivity issues with the Ford Sync system. User forums for these smartphones and for the Sync system have been filled with people which connectivity problems that affected the base model, the MyFord and the MyFord Touch Sync systems. The issue was something was seriously affecting the Sync users accessibility of their phone book contacts with Voice commands. If you pushed the “Voice” icon on your steering wheel and said “Phone” and then “Call + (your contact name)” then your Sync system might reply, “Calling Dot on Cell.”

Some of the issues were a result of smartphone users downloading and using any of the Emoji Apps. The word emoji is Japanese for ideograms, you know, those little emoticons such as smiley faces, “frowny” faces, etc.

The new Apple iOS even allows iPhone 5 users to go to their Settings folder, to the General settings, to the Keyboard tab, and then to the next menu to select “Keyboards.” You can then tap “Add New Keyboard” and add an emoji keyboard. However, this is the kiss of death for your Sync system.

The issue is that the cute emoticons seen on your smartphone screen as a smiley face are, in fact, long strings of programming language which cause Sync’s text-to-voice conversion to go haywire. When given a Voice command to call a contact the system will say “Calling Dot on Cell” and then dial the first contact listed in your phone book.

If this has happened, then review EVERY phone contact and remove any emoticon. Also remove any extraneous exclamation points, periods, commas, dashes and so on that you might have in your phone contact list. Be sure to even check the name of your device! Some overzealous users renamed their phones with smiley faces on the device name. Check to see that everything is cleared again. Then go to your Bluetooth settings and remove Sync from your phone.

If you have an iPhone, do a soft reset. This is done by holding your “Home” button, the large button at the lower center of your front screen, while also holding down the Power button at the top edge of the phone on the right side. Hold these buttons down until the Apple icon appears. Then release the buttons. Let the phone go idle for a few minutes. You can further push the power button, then slide the on-screen button to power down the phone. Leave the phone off for a few minutes. Then push the power button and let the phone power back up.

Then go to your vehicle. Go to your phone settings and delete your phone from the list of Bluetooth devices. Then turn your vehicle off. Open the hood and find the car battery. Loosen and remove the black (negative) battery cable) for about five minutes. Then replace the cable and tighten the clamp. Close the hood and restart the vehicle. Let a few minutes pass before resetting the radio from AM and resetting the clock. Then go to your phone settings and pair your phone back. See this video for instructions on pairing a phone.

Yes, this is a lot to do. This is why you need to really clean Emoji Apps and emoji keyboards from your phone files. Emoticons are cute but they defeat the whole purpose of having a Bluetooth-enabled hands-free communications system. Maybe it’s time to say bye, bye to smiley faces! So sorry!

If you are thinking of leveraging the growing popularity of visual content in your business, it is time to leverage corporate video production. Talking to a reputable and experienced video production company will benefit your video marketing, sales and/or communications initiative. Among the many promotional tools at your disposal, video has time and again proven to be the most effective and it is no wonder recent industry projection estimates that 74% of all online traffic by end of 2017 will be visual. Of course, there is a lot of visual content being uploaded online every second but not all of them are very effective. To leverage the popularity of this marketing tool, you have to think creatively and using emojis is a good step.

Emojis in Corporate Video Production

There is no denying the place of corporate video production in the contemporary business environment. According to a Search Engine Journal, 55% of people watch films and Ads online every day. A similar report found that 90% of users say they find such promotional ads very helpful in making purchase decisions. This type of content is highly shared by viewers thus boosting visibility, brand awareness, conversion rates and helping meet your business objectives.

The place of emojis in video production has become increasingly important. They are funny and pass the message instantly. The first emoji was used around 1998 and today almost 2,000 have been officially recognized so far. Almost 50% of adults using the internet have used an emoji with 40% of top 500 brands on Facebook using them in Q1 2015.

Emojis Dos and Don’ts in Corporate Video Production

If you have seen the ad for the launch of 2016 Chevrolet Cruze or Domino’s Pizza Twitter emoji campaign, you will agree these emotive icons are highly effective in passing the message. However, they can only work if you do it right. Below are dos when using these icons:

  • Know your audience to ensure they understand the message quickly.
  • Keep emojis in context.
  • Inject some personality, which boosts your message.
  • Use words to enhance the meaning.

Among the things to avoid when using this creative advertising tool include:

  • Avoid going overboard because this can be counterproductive. It is easy to start boring your target audience and the maxim of moderation works perfectly in this situation.
  • Never misinterpret the meaning: If you don’t know the meaning, don’t use an emoji because the damage to your brand will be hard to repair.
  • Don’t follow the crowd: You need to creatively review what you intend to achieve in your promotional video campaign in order to determine whether an emoji is the best option. Don’t jump onto every trend because it might end up backfiring.

Smileys are hard to ignore and it is no wonder so many brands are using them in their promotions. If you are struggling to get your visual content noticed, maybe it is time you added some emotions into it and nothing will do this more easily than these smileys. Whatever emotion you intend to elicit in your viewers, your video producer will help you get it right. Why not leverage the popularity of these icons and start enjoying more online visibility for your brand?